Welcome to Kirsch Consulting - Let's expand into the DACH Market with confidence.
Kirsch Consulting💡 Expanding Your Business into the DACH RegionAt Kirsch Consulting, I help Dutch and international companies successfully enter and grow in the German-speaking market (Germany, Austria, Switzerland). With expertise in market entry strategy, B2B sales consulting, and sales & negotiation training, I provide practical tools and proven methods to build strong sales teams and win new customers in the DACH region.Have you already built your sales team for the German and German speaking market, or are you still in the early phase, wondering how to get started?Whether you are preparing your first steps into the German market, strengthening your existing sales team, or looking for tailored advice on how to close more deals, I support you with hands-on consulting and training programs that deliver measurable results.👉 I help international businesses set up, grow and win customers in the DACH Market.💡DACH Market Entry StrategyEntering the German-speaking market requires more than translation, it demands a clear strategy, local knowledge, and the right network. I support companies in defining and executing their go-to-market approach for Germany, Austria, and Switzerland by focusing on:Go-to-Market Planning– tailored roadmaps for positioning your products and services in the DACH region.Market & Competitor Insights– understanding the opportunities, challenges, and trends shaping your industry.Sales Channel Development– identifying and building the right distribution and partnership models.Practical Action Steps– from first customer meetings to sustainable account management.💡Sales & Negotiation TrainingI help sales teams succeed in the DACH region by providing practical, interactive training sessions that cover:Cold Acquisition & Outreach– how to confidently approach new prospects and open doors in the German market.Effective Presentations
– structuring sales pitches that convince and build trust with decision-makers.Negotiation Skills
– understanding German procurement styles and mastering objection handling.Cultural Insights– bridging Dutch and German business culture to avoid common mistakes and build long-term relationships.✅ Let’s make your German speaking market entry a success!
About MeI was born in Berlin and discovered early on that the world is best understood by experiencing it. At 19, I spent a year living in the United States, and since then I’ve always been curious to explore new cultures and perspectives. At 22, I moved to Spain, where I worked in various roles before finding my true passion: Sales and business development.In Spain, I began managing the German market and quickly realized how much I enjoyed building bridges between countries and customers. Later, I returned to Berlin and joined ScentAir, where I was responsible for opening the DACH market. With my manager based in Rotterdam, I witnessed firsthand the typical challenges Dutch companies face when expanding into the German speaking market.At ScentAir, I led the first lead generation and marketing campaigns, adapted Dutch structures to fit the German market, and built a strong sales team. My efforts paid off — I successfully closed major key accounts including Decathlon, BMW, Garner Hotels, Kiddiland, and many more in the retail and hospitality sectors.In 2025, my journey brought me to the Netherlands, where I now work as DACH Account Manager at Vandersterre. Alongside this role, I founded Kirsch Consulting to share my expertise and help Dutch and international companies expand into the DACH region with confidence — avoiding the pitfalls, seizing opportunities, and building long-term success.I’m Denise Kirsch, a sales strategist and DACH market entry consultant with more than 10 years of experience in German market expansion, B2B business development, and sales training.As Account Manager DACH at Vandersterre, I manage key accounts and drive sustainable growth in premium B2B markets. With Kirsch Consulting, I help Dutch and international companies successfully enter and grow in the DACH region (Germany, Austria, Switzerland) through tailored go-to-market strategies, sales & negotiation training, and market entry consulting.My expertise lies in combining hands-on market knowledge with proven sales strategies, enabling businesses to:• Build strong sales teams• Win new German-speaking clients• Close high-value B2B deals• Expand effectively into the DACH marketI’m passionate about helping businesses succeed in one of Europe’s most dynamic regions. Let’s discuss how I can support your DACH market expansion and make your German-speaking market entry a success.
What I Do1. Market Entry Strategy
Tailored go-to-market plans for the DACH region, based on proven market knowledge and business development expertise.2. Sales & Negotiation Training
Workshops to help sales teams present, negotiate, and close deals with decision-makers in the DACH market.3. B2B Business Development
Building and managing key accounts, creating lasting client relationships, and driving sustainable growth.
Example of a Session:DACH Sales & Strategy ConsultingThis training program is designed for Dutch companies with sales teams operating in the DACH region (Germany,
Austria, Switzerland). It provides practical tools, cultural insights, and proven sales techniques to help your teamWin more business in the German-speaking market.Agenda (1-Day Workshop)09:00 – 10:30
• Understanding the DACH Buyer
• NL vs. DE business culture
• Common mistakes in Germany10:45 – 12:30
• Winning the First Meeting
• Cold outreach
• Structured presentations13:30 – 15:00
• Negotiation Skills
• German procurement style
• Handling objections (role play)15:15 – 16:30
• Closing & Follow-up
• Moving prospects to signed deals
• Documentation & follow-up16:30 – 17:00
• Wrap-up & Action Plan
Optional Add-ons• 3x Online Follow-up Sessions (60 min each) – €450• Customized Sales Playbook (scripts, templates, objection handling)Investment
Full Day Workshop €1,200 excl. VATHalf Day Workshop €690 excl. VATFlexible Sessions & ConsultingAdditional ServicesNot every business needs a full training program. That’s why I also offer smaller, flexible options:1. Consultation Sessions60–90 minutes via Zoom or in personIdeal for founders or sales managers who want tailored advice on market entry, pitch strategies, or specific deal challenges.€190 excl. VAT per session2. Afternoon & Weekend SessionsHalf-day intensive workshops (3–4 hours)Perfect for small teams who can’t free up a full working day.€450 excl. VAT3. Ongoing SupportFlexible packages with monthly check-ins, feedback on sales decks, or sparring on negotiation cases.Starting from €390/month excl. VAT
For further information or to discuss your team’s needs, please contact me:Denise Kirsch
Kirsch Consulting
DACH Sales & Strategy Consulting
Let’s Talk
Let’s make your German market entry a success.
Looking to expand into the DACH market or train your sales team for success?
Let’s discuss how I can support your goals. My sessions are available in English or German.Contact me:
mail: [email protected]
LinkedIn: https://www.linkedin.com/in/denise-kirsch-116489127/
📞+31 6 43474009